Wednesday, August 11, 2010
Nintendo's Disruption Leads to 30 Million Wii Sales in the US in Record Time
Nintendo's stunning disruption of the video game world continues at a record pace. The Wii has sold 30 million consoles in the US in 45 months. That's a record pace, kids.
I think this would be a good time to understand exactly what Nintendo's business plan has been these past five years. This is no mere "fad" and no luck is involved. What we are witnessing is a textbook case in disruptive innovation. The old values of the Cinematic Games era is being swept away by the new values of the Social Games age.
The old incumbents - Sony and Microsoft - will eventually become marginalized if they are not destroyed completely. Disruption is not a means of competition among friends; it is a bloodsport. I think the game industry understands this, and to a great extent, this explains their hostility to Nintendo and the Wii. But that's a long discussion for another time.