This is an excellent ad. Am I the only one reminded of FDR's famous fireside chats? This is something I would like to see Obama do as President; a 21st Century Fireside Chat. True, the President continues to deliver weekly radio addresses, but this is ancient technology and woefully antequated for the age of YouTube.
I would prefer to see a weekly address in this format, formal yet casual, in which the President speaks to the nation on camera, and the video immediately posted on YouTube and other video hosting sites. I wouldn't even bother with television at this point, which would prove more difficult and cumbersome. The internet is freely available and already the media outlet for the younger generation.